Step 1. What to Write in Your First Blog Post
You need ideas. Many ideas, not only for your first post, but for your next posts too.
Start by creating a file for your notes and ideas.
It can be Evernote, Google Docs, or Trello. (I use Trello to jot down my ideas.)
On Trello, it’s very easy to add your idea. Even if you’re walking or having lunch, your phone is always with you. An idea may strike you at any time and any place, and you’ll need to make a note of it.
Step 2. Here Are Your 57 First Blog Post Ideas
I know how difficult it is for you to decide what to write in your very first blog post.
Struggling to find interesting blog post ideas? That’s why I recommend you to start from this list. (I hope they’ll inspire you!)
Use these first blog post examples for inspiration. If this list is not enough for you, then check out more blog post ideas from Sumo.
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The most important rule for your first blog post is to help your target audience.
In a quiet place, think about what you already know and what topics provoke passion in you, as well as what your colleagues and friends frequently ask you about.
Make a note of every new idea.
If you’re stuck, start with such posts as:
- 10 Easy Blog Post Ideas To Fill Your Editorial Calendar
- The Ultimate List of Blog Post Ideas [2nd Edition]
- 50 Blog Post Ideas That You Can Write About Today
Your best idea might be to help other, more successful bloggers, or even experts.
Step 7. Where to Search For Online Friends? + My Best Way
Where do you spend the majority of your time on the Internet?
For me, it’s Twitter. So I started my search for online friends there.
First, I identified the experts and determined who their followers were.
Then I started to devote 15 minutes a day to subscribing to those whose interests matched with mine. (I looked at others’ bios on Twitter.)
If Facebook is your favorite social media platform, then you should definitely join the communities. (Here you can download the list of the most popular groups.)
Pay attention to those who give you useful advice. Thank them in a personal letter.
If you spend time on Pinterest (which I fell in love with not too long ago), act similarly.
- Find group boards (here you can get a list of relevant group boards for free)
- Find those who have subscribed to the experts.
My favorite way of searching for online friends is the BFF Commenter Technique. (Make sure that you read this post!)
You won’t believe how well people react to new friends if they share a passion for a topic that is similar to yours.
- Engagement from social media is minimal.
- You need to create new posts over and over again.
- Traffic from social media is unsustainable.
- Organic search engine traffic works on autopilot once you have reached the TOP positions!
Step 13. How to Add Relevant Words, Phrases, and Synonyms to Your Primary Keyword
So, you’ve chosen your primary keyword.
It’s time to move on to the next stage:
Your goal is to use words and phrases that are relevant to the topic of your keyword in the content of your blog. Choose words and phrases that users will be searching for.
It’s not difficult to find them.
To do this, you’ll need some more tools. (All of these tools have free versions.)
Will Blunt put together a nice selection of tools for keyword research. Make sure that you read his article 35+ Keyword Research Methods To Unlock Hidden Gems.
Definitely search for relevant phrases on Quora and Reddit. (Input the primary keyword in the search field and study the words other people use in the questions and answers.)
But the best way is to simply analyze those who hold the first positions for a specific keyword.
- Load TOP 5 pages
- Use the Chrome extension by SEOquake on these pages and check their Keyword Density.
- Add all the phrases you find to a spreadsheet.
- Check them in terms of number of searches on Google Keyword Planner.
- Filter out those with no views at all.
- Organically disperse all the words and phrases throughout the content of your blog.
Note: You can always use phrases that Google considers relevant. Take note of the section “Searches related to” that is displayed beneath the search results.
So you’ve already prepared all the keywords, and you’ve evaluated the promotional difficulty and the content of your competitors (length of posts, media content used, etc.).
Now it’s time to create the outline of your future post.
Note: Just don’t make the mistakes I did. When I was just starting out, I spent more time creating the outline than I did writing the post itself.
I just love Brian Dean’s tips. Not too long ago, he posted an awesome video on this very topic (The APP Formula).
First of all, you need to address the following:
- Why this topic is important to you
- What the user will know and what s/he will learn
- What particular steps the user needs to take
The basic structure of your post should consist of:
- Title Ideas
- Create at least 10 different titles. (You’ll choose the best one later; you can use the others on social media.)
- Introduction. Give the user a list of reasons to read your post.
- Basic Content
- Subdivide the content into sections.
- Use subheadings (H1, H2, H3) and bulleted lists.
- Always make a CTA (Call to Action). It can be a call to answer your question, a request to share, etc.
- List all the keywords you’ve found.
- Create links to authoritative sources.
- Content Upgrade
- Create some bonus content that you’ll offer in return for getting email subscribers.
The reaction was amazing.